e-Mail Marketing:- Email marketing is, as the name suggests,
the use of email in marketing communications..
What sort of email?
In its broadest sense, the term covers every email you ever send to a customer,
potential customer or public venue. In general, though, it's used to refer
to:
- Sending direct promotional emails to try and acquire new customers or
persuade existing customers to buy again
- Sending emails designed to encourage customer loyalty and enhance the
customer relationship
- Placing your marketing messages or advertisements in emails sent by other
people
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